The term Business Intelligence (BI) refers to applications, technologies and practices for the collection, integration, analysis, and presentation of business information. The key purpose of Business Intelligence is to create a pathway for making better business decisions.
Cherrie has been Microsoft's authorized partner providing enterprise solutions to many industries. Power BI from Microsoft's stable, is a suite of business analytics tools that provide in-depth organization insights.
flexible prototyping of analytical models.
minimizing the involvement of the IT department for reports.
a full range of reporting functionalities.
identifying the trends and causes of problems in the enterprise.
full automation of ETL processes from many types of data sources.
tracking any kind of data, regardless of its type and size.
fully prepared for highly scalable and reliable data warehouses.
optimization of cooperation, information sharing, resource management & rapid searches.
remote access to reports, dashboards, and scorecards on mobile devices.
easy usage of the cloud computing platform (MS Azure).
availability & performance (Columnstore indexes) of the key tasks at the optimal cost.
solutions adapted to the size of the organization and to different user expectations.
Aspiring companies use Business Intelligence to identify significant events and monitor business trends in order to adapt quickly to their changing environment and a scenario. Business Intelligence software systems provide historical, current, and predictive views of business operations, most often using data that has been gathered into a data warehouse or a data mart and occasionally working from operational data.
One of the main advantages of investing in BI and skilled personnel is the fact that it will boost your ability to analyze the current consumer buying trends. Once you understand what your consumers are buying, you can use this information to develop products that match the current consumption trends and consequently improve your profitability.
Majority of the businesses stumble or undergo lot of operational processes to identify the key areas. Below are the few questions where every business owner has in their mind which can be answered only through Business Intelligence application.
So, if you want to improve your control over various important processes in your organization, you should consider investing in a good BI system. This will improve the visibility of these processes and make it possible to identify any areas that need improvement. Moreover, if you currently have to skim through hundreds of pages in your detailed periodic reports to assess the performance of your organization’s processes, you can save time and improve productivity by having skilled intelligence analysts using relevant BI software. Good BI should be at the heart of every organization as it can provide increased control. Visibility and Control are very essential for a successful business.
A business intelligence system is an analytical tool that can give you the insight you need to make successful strategic plans for your organization. This is because such a system would be able to identify key trends and patterns in your organization’s data and consequently make it easier for you to make important connections between different areas of your business that may otherwise seem unrelated. As such, a BI system can help you understand the implications of various organizational processes better and enhance your ability to identify suitable opportunities for your organization, thus enabling you to plan for a successful future.
One of the most important reasons why you need to invest in an effective BI system is because such a system can improve efficiency within your organization and, as a result, increase productivity. You can use business intelligence to share information across different departments in your organization. This will enable you to save time on reporting processes and analytics. This ease in information sharing is likely to reduce duplication of roles/duties within the organization and improve the accuracy and usefulness of the data generated by different departments. Furthermore, information sharing also saves time and improves productivity.
Whether you are a sales person or a marketer, you probably like to keep track of your customers – probably using a CRM to help you. CRM stands for Customer Relationship Management. It refers to software that handles all aspects of an organization’s interactions with its customers. In other words, it collects the data about your customer and tries to make sense of it, presents it to you in various tables and charts. That may include the entire sales cycle, from winning new customers, to servicing and tracking existing customers, to providing post-sales services. CRM systems are now more involved in decision-support processes than ever before. In our next articles, we will look at how BI can help increase your sales efficiently and gain a further insight into your current market as well as market entry support.
BI can also be used to gain an insight into what your competitors are doing. This strengthens your company’s ability to make decisions and plan for the future. We will look further into this area of expertise in our next articles.
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